Continue Your Education on The Road
Keep the learning going at Conex Tour with our one-day workshop in cities across North America.
April 7 – June 18, 2020
Your buyer is in control, they dictate when and how they engage with your marketing campaigns and sales outreach. It’s becoming increasingly difficult for marketers to source new pipeline and revenue. If you’re feeling overwhelmed—don’t worry, you’re not alone.
The responsibility of marketing has shifted from simply producing top of the funnel engagement to supporting the entire buyer journey—from first touch, through to revenue, and beyond. Sadly, this journey is not linear, it’s a concurrent process of searching for and validating information. As marketers, we’re responsible for serving up this information, to the right people, at the right time. This experience, if truly personalized, relevant, and timely, will drive engagement and revenue throughout the buyer’s journey at speed and scale.