Why ABM now, even with fewer resources

Day Two

October 29, 2020

Agenda

Thursday, October 29, 2020

General Track
Uberflip Customer Track

12:00pm ET

Keynote To Be Determined

Latane Conant

Stephen Streich

12:40pm ET

Building an ABX army: How Degreed generated $3.3M in pipeline from one ABM campaign

Amber Bogie

Bridging the gap between sales and marketing is more important than ever.

Join Amber Bogie, Account-Based Marketing Manager at Degreed as she shares her story on how the shift to a digital world impacted her ABM strategy. Moving from a one-to-one ABM strategy of 50 target accounts working with a few Sales partners, to a one-to-many approach with the entire global sales team.

She will walk through how she got buy-in from her sales team to execute on an ABX strategy, with an MQA mindset. Degreed’s new ABX strategy has contributed to $3.3 million in pipeline from one campaign, and has a success rate of 22% across all ABM accounts with meetings booked.

You definitely don’t want to miss this one!

1:15pm ET

Workshop Session: Succeeding With Account Based: Launching a Pilot hosted by Intelligent Demand

Get off the Ground with Expert Help and Advice

Mike Swainey

Rachel O’Leary

It’s an exciting time to be a marketer in B2B. Early adopters who have embraced account based marketing (ABM) have seen revenue skyrocket, and successful B2B marketers are getting better every day at engaging target accounts and connecting the dots between marketing, sales and customer success.

But what if you’re behind the curve?

Luckily, even if your competitors have beaten you to market, it’s not too late to catch up. Uberflip and Intelligent Demand invite you to participate in this virtual workshop that will help B2B marketers and their teams get an ABM pilot into market fast – when time, budget, and resources are limited. These hands-on sessions will walk attendees through a pragmatic approach to account based marketing, starting with how to design an account based pilot that launches quickly, builds cross-department alignment, and starts generating account based ROI.

After this workshop, you will walk away with:

  • The framework for developing an account based pilot that will get your program into market quickly to begin gathering data and delivering results
  • Roadmap for the most important things your team needs to do right now to launch a successful pilot (tech, data, content, analytics)
  • A ‘starter strategy’ for proving account based at your company

This is a fully-interactive workshop, NOT a webinar. You’ll work directly with revenue growth experts to start building a powerful ABM strategy for your company.

Speakers

Latane Conant

CMO

6sense

Stephen Streich

VP of Product

Eloqua

Amber Bogie

ABM Manager

Degreed

Mike Swainey

Senior Director, Growth Consulting

Intelligent Demand

Rachel O'Leary

VP, Integrated Growth Strategy

Intelligent Demand

Any Questions?

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