Boston

May 19, 2020

The Exchange Conference Centre

2020 Boston Agenda

Tuesday, May 19, 2020

In this one-day workshop, we will walk you through a best-in-class buyer’s journey (which we use internally at Uberflip), from defining the right audience and segmentations, to demand strategies that worked (and a few that didn’t), to scaling retention initiatives for our customers.

No BS and no sales pitches. You will come out of this with actionable takeaways that will get you closer to your business objectives. Or your money back (just kidding, it’s free).

Audience: Marketers responsible for demand generation, digital marketing, and content experiences.

General Track
Uberflip Customer Track

8:30 am

Breakfast & Networking

9:30 am

Accelerating the Buyer Journey with Bingeable Experiences

More than ever, marketing departments are struggling to generate demand for the business. From first touch to lead nurturing to closing the deal, every touchpoint must be combined with a personalized experience that makes it easy for prospects to binge content. Easier said than done, right? Join Randy and learn about the importance of delivering truly relevant content to prospects and customers across different channels, formats, and touchpoints (spoiler alert: answer is more pipeline and revenue!)

10:15 am

Break

10:30 am

Building The Demand Machine

How to Attract the Right Buyer Through The Lens of Inbound, Outbound, and ABM

The success of your entire buyer journey hinges on how well you execute TOFU activities—garbage in, garbage out. Regardless of your demand strategy, we’ll cover a number of engine checks that need to be completed to increase the chances of you getting the right buyer’s into your marketing machine and hitting pipeline goals, such as:

  • How to define the right audience and segmentations to fuel your Inbound, Outbound, and ABM programs
  • How to determine the right level of personalization and carry it out across multiple channels
  • Steps required to create a content experience that supports a non-linear buyer’s journey
  • Which goals and metrics should you be measuring on, including why MQLs are dead
  • Common obstacles Uberflip faced for generating pipeline and how we overcame them

11:45 am

Lunch

12:45 pm

From First Touch to Revenue: Building the Ultimate Buyer's Journey

Now we’ve gained the attention of our buyer, how can we keep their attention and drive them through to a decision as quickly, efficiently, and cost effectively as possible? The same multi-channel, highly personalized content experience that got them to engage needs to be executed throughout the entire buyer’s journey. In this session, we’ll cover:

  • Mapping out your buyer’s journey from start to finish
  • How to create an incredible, engaging and personalized content experience that accelerates the journey
  • The technologies Uberflip uses to engage prospects across all channels
  • How to align sales and marketing so your organization can deliver a seamless buying experience
  • Reporting throughout the funnel and the importance on the “double funnel”

2:15 pm

Break

2:30 pm

Customer Case Study

Theory is one thing, hearing how somebody put this all into practice is something entirely different.

3:15 pm

Workshop: Scale Your Own Buyer's Journey

Now it’s your turn! You’ve heard from the experts, this is your opportunity to build an advanced buyer’s journey based on your learning from today. Working with a teammate, we’ll provide a scenario of a failing buyer’s journey and we’ll need your help to walk us through how to improve it!

4:15 pm

Keynote Speaker

4:50 pm

Wrap-Up & Take-Aways

8:30 am

Breakfast & Networking

9:30 am

Conducting a Content Audit for More Data-Driven Insights

Content really is the secret sauce that helps build relationships and close deals, but 60%-70% of all content goes unused. Are we not creating the right content? One way to solve this is by conducting a content audit to ensure that content is accessible and discoverable. By layering on performance metrics, accessibility, and SEO, you can get a clear picture of where to put your efforts. Join Steph Totty, Director of Marketing Strategy at Uberflip as she walks through an in-depth workshop on conducting a content audit. Mo’ content, mo’ problems doesn’t have to be your reality.

10:15 am

Break

10:30 am

Creating Content Experiences for Every Stage of the Buyer Journey

When it comes to lead nurturing, marketers simply aren’t seeing the results they used to. This is your opportunity to connect with other marketers on how they are using Uberflip with other demand platforms to drive people through the buyer’s journey. Each group will present on one thing they are struggling with, and one new insight they are going to take home to implement.

11:15 am

Uberflip Product Roadmap

An in-depth walk-through of Uberflip’s product roadmap, and what’s in store in 2020 and beyond. We will have an interactive session on the themes of the product roadmap you care most about.

12:00 pm

Lunch

Head over to the General Track for more workshops and a keynote!

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