May 19, 2020
The Exchange Conference Centre
Your buyer is in control, they dictate when and how they engage with your marketing campaigns and sales outreach. It’s becoming increasingly difficult for marketers to source new pipeline and revenue. If you’re feeling overwhelmed—don’t worry, you’re not alone.
The responsibility of marketing has shifted from simply producing top of the funnel engagement to supporting the entire buyer journey—from first touch, through to revenue, and beyond. Sadly, this journey is not linear, it’s a concurrent process of searching for and validating information. As marketers, we’re responsible for serving up this information, to the right people, at the right time. This experience, if truly personalized, relevant, and timely, will drive engagement and revenue throughout the buyer’s journey at speed and scale.
In this one-day workshop, we will walk you through a best-in-class buyer’s journey (which we use internally at Uberflip), from defining the right audience and segmentations, to demand strategies that worked (and a few that didn’t), to scaling retention initiatives for our customers.
No BS and no sales pitches. You will come out of this with actionable takeaways that will get you closer to your business objectives. Or your money back (just kidding, it’s free).
Audience: Marketers responsible for demand generation, digital marketing, and content experiences.
More than ever, marketing departments are struggling to generate demand for the business. From first touch to lead nurturing to closing the deal, every touchpoint must be combined with a personalized experience that makes it easy for prospects to binge content. Easier said than done, right? Join Randy and learn about the importance of delivering truly relevant content to prospects and customers across different channels, formats, and touchpoints (spoiler alert: answer is more pipeline and revenue!)
The success of your entire buyer journey hinges on how well you execute TOFU activities—garbage in, garbage out. Regardless of your demand strategy, we’ll cover a number of engine checks that need to be completed to increase the chances of you getting the right buyer’s into your marketing machine and hitting pipeline goals, such as:
Now we’ve gained the attention of our buyer, how can we keep their attention and drive them through to a decision as quickly, efficiently, and cost effectively as possible? The same multi-channel, highly personalized content experience that got them to engage needs to be executed throughout the entire buyer’s journey. In this session, we’ll cover:
Theory is one thing, hearing how somebody put this all into practice is something entirely different.
Now it’s your turn! You’ve heard from the experts, this is your opportunity to build an advanced buyer’s journey based on your learning from today. Working with a teammate, we’ll provide a scenario of a failing buyer’s journey and we’ll need your help to walk us through how to improve it!
Content really is the secret sauce that helps build relationships and close deals, but 60%-70% of all content goes unused. Are we not creating the right content? One way to solve this is by conducting a content audit to ensure that content is accessible and discoverable. By layering on performance metrics, accessibility, and SEO, you can get a clear picture of where to put your efforts. Join Steph Totty, Director of Marketing Strategy at Uberflip as she walks through an in-depth workshop on conducting a content audit. Mo’ content, mo’ problems doesn’t have to be your reality.
When it comes to lead nurturing, marketers simply aren’t seeing the results they used to. This is your opportunity to connect with other marketers on how they are using Uberflip with other demand platforms to drive people through the buyer’s journey. Each group will present on one thing they are struggling with, and one new insight they are going to take home to implement.
An in-depth walk-through of Uberflip’s product roadmap, and what’s in store in 2020 and beyond. We will have an interactive session on the themes of the product roadmap you care most about.
Check your email for your confirmation and stay tuned for further updates about the workshop.