Customer Day: Get more out of Uberflip
October 20, 2020
Marketers helping marketers
No one could have envisioned what 2020 would bring. Even the best-laid plans and strategies have had to be readjusted and we’ve learned to reinvent and grow.
Yet, while the world around us is changing, expectations of us are largely the same. We still need to leverage content to quickly drive engagement and meet pipeline, revenue, and retention goals. But how can we maximize the impact of our content and campaigns when we have fewer resources than ever before?
Fear not. As always, we have your back.
We’ll be covering topics around content mapping, building high performing campaign destinations, and how to leverage data to optimize content and demand strategies. We will have a panel of marketers who will walk through how they have adjusted their strategies in these uncertain times. To finish off the day, we will be announcing the winners of our 2020 EXPY Awards, apply before October 9th to be considered for our customer awards!
Customer Day Agenda
Tuesday, October 20, 2020
In this one-day user workshop, we will walk you through tactical and strategic sessions on how to leverage Uberflip for experience management, journey acceleration, and audience intelligence.
You will come out of this with actionable takeaways that will get you closer to your business objectives. Or your money back (just kidding, it’s free).
Audience: Uberflip customers who want to gain more knowledge on how to effectively leverage the platform to launch campaigns quickly, scale personalization, and measure performance.
General Track
12:00pm ET
Content mapping: Creating a foundation of content to support all your marketing programs
Content really is the secret sauce that helps build relationships and close deals, but 60-70% of all content goes unused, which means it’s taking up valuable real estate on our site.
Are we not creating the right content? Are we not surfacing it? Creating a content map can help to ensure that our content is beneficial to our audiences, is easily discoverable, and also supports all organizational messaging segments. Another bonus? It’s a great way to understand what content you have and what your content library is lacking!
Join Steph Totty and Julia Fernandes as they walk through an in-depth workshop on building a content map, and how to then use that map to influence the organization of your Uberflip hubs for optimized lead and demand generation strategies.
12:40pm ET
Panel: The new challenges marketers have taken on in 2020
We’re all tired of the word “unprecedented” but honestly it’s the perfect word for 2020—which was completely out of the ordinary and unmatched in forcing every marketer to get comfortable with being uncomfortable.
Since the beginning of the year, marketers have been asked to give up in-person events, work with slashed or completely nonexistent budgets, and rework their entire go-to-market strategy. On top of that, we’ve been tasked with how to address tough issues like COVID-19 and Black Lives Matter in thoughtful, sincere, and generally un-markety ways.
This session will showcase several Uberflip customers and describe how their organizations are navigating this unique period of our professional lives.
1:20pm ET
Creating campaign destinations for every stage of the buyer journey
When it comes to lead nurturing, marketers simply aren’t seeing the results they used to. Buying cycles last anywhere from three months to over a year, and buying committees are bigger than ever, with an average of seven people involved in the purchasing decision. That’s a lot of people to nurture, with different needs and different levels of engagement.
Join Christine Otsuka and Jamie Shea as they walk through how you can use Uberflip for all your marketing campaigns at every stage of the buyer journey.
2:00pm ET
How data powers content decisions
With all the noise and saturation in the marketing world these days, marketers can’t afford to make bad decisions around their content. That’s where data comes in. Instead of trusting your gut to fuel marketing choices, it’s time we turn our trust to the numbers. In this session, we’ll take a deep dive into content analytics to glean actionable insights that will take our marketing efforts to the next level. Together, we’ll answer questions like:
- What type of content should I be investing in to meet my KPI objectives?
- What traffic sources should I be leveraging to make the most of my ad spend?
- How do I lower my bounce rate and increase click-through rates across my Resource Center?
If you thought data was boring, buckle up. These metrics will be electric.
2:40pm ET
Become an expert with our new platform strategy certification
Are you looking for deeper education on how to best leverage Uberflip in your go-to-market strategies?
Join Christine Otsuka as she walks you through our new Uberflip certification program. You will learn how to develop a tagging structure to help automate marketing efforts, how to leverage recommendations, CTAs, and website tools to encourage content consumption, and what content will accelerate your buyer journey.
3:00pm ET
Uberflip Product Roadmap
Join Uberflip’s VP of Product, Greg Achenbach, as he walks through Uberflip’s product vision, and what’s in store in 2021 and beyond.
3:30pm ET
Networking Hour
Join other Uberflip customers on some speed marketing—you only get a few minutes to make a lasting impression!
4:30pm ET
EXPY Award Ceremony
The Content Experience Awards (EXPYs) presented by Uberflip are given to a select group of marketing teams who are taking content experience from beyond a buzzword to proving its impact on growing revenue. Instead of simply scaling up content production efforts, they’re focusing on the experience to help educate, entertain, and inform their audience.
In this session, we will announce the winners of this year’s Content Experience Awards.
Do you think your company has what it takes to win? Apply today.
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