Customer Day: Get more out of Uberflip

October 20, 2020

Customer Day Agenda

Tuesday, October 20, 2020

In this one-day user workshop, we will walk you through tactical and strategic sessions on how to leverage Uberflip for experience management, journey acceleration, and audience intelligence.

You will come out of this with actionable takeaways that will get you closer to your business objectives. Or your money back (just kidding, it’s free).

Audience: Uberflip customers who want to gain more knowledge on how to effectively leverage the platform to launch campaigns quickly, scale personalization, and measure performance.

General Track

12:00pm ET

Content mapping: Creating a foundation of content to support all your marketing programs

Steph Totty

Julia Fernandes

Content really is the secret sauce that helps build relationships and close deals, but  60-70% of all content goes unused, which means it’s taking up valuable real estate on our site.

Are we not creating the right content? Are we not surfacing it? Creating a content map can help to ensure that our content is beneficial to our audiences, is easily discoverable, and also supports all organizational messaging segments. Another bonus? It’s a great way to understand what content you have and what your content library is lacking!

Join Steph Totty and Julia Fernandes as they walk through an in-depth workshop on building a content map, and how to then use that map to influence the organization of your Uberflip hubs for optimized lead and demand generation strategies.

12:40pm ET

Panel: The new challenges marketers have taken on in 2020

Randy Frisch

Dayna Rothman

Alex Schmelkin

Ashvin Bapat

We’re all tired of the word “unprecedented” but honestly it’s the perfect word for 2020—which was completely out of the ordinary and unmatched in forcing every marketer to get comfortable with being uncomfortable.

Since the beginning of the year, marketers have been asked to give up in-person events, work with slashed or completely nonexistent budgets, and rework their entire go-to-market strategy. On top of that, we’ve been tasked with how to address tough issues like COVID-19 and Black Lives Matter in thoughtful, sincere, and generally un-markety ways.

This session will showcase several Uberflip customers and describe how their organizations are navigating this unique period of our professional lives.

1:20pm ET

Creating campaign destinations for every stage of the buyer journey

Christine Otsuka

Jamie Shea

When it comes to lead nurturing, marketers simply aren’t seeing the results they used to. Buying cycles last anywhere from three months to over a year, and buying committees are bigger than ever, with an average of seven people involved in the purchasing decision. That’s a lot of people to nurture, with different needs and different levels of engagement.

Join Christine Otsuka and Jamie Shea as they walk through how you can use Uberflip for all your marketing campaigns at every stage of the buyer journey.

2:00pm ET

How data powers content decisions

Josh Gladstone

With all the noise and saturation in the marketing world these days, marketers can’t afford to make bad decisions around their content. That’s where data comes in. Instead of trusting your gut to fuel marketing choices, it’s time we turn our trust to the numbers. In this session, we’ll take a deep dive into content analytics to glean actionable insights that will take our marketing efforts to the next level. Together, we’ll answer questions like:

  • What type of content should I be investing in to meet my KPI objectives?
  • What traffic sources should I be leveraging to make the most of my ad spend?
  • How do I lower my bounce rate and increase click-through rates across my Resource Center?

If you thought data was boring, buckle up. These metrics will be electric.

2:40pm ET

Become an expert with our new platform strategy certification

Christine Otsuka

Are you looking for deeper education on how to best leverage Uberflip in your go-to-market strategies?

Join Christine Otsuka as she walks you through our new Uberflip certification program. You will learn how to develop a tagging structure to help automate marketing efforts, how to leverage recommendations, CTAs, and website tools to encourage content consumption, and what content will accelerate your buyer journey.

3:00pm ET

Uberflip Product Roadmap

Greg Achenbach

Join Uberflip’s VP of Product, Greg Achenbach, as he walks through Uberflip’s product vision, and what’s in store in 2021 and beyond.

3:30pm ET

Networking Hour

Join other Uberflip customers on some speed marketingyou only get a few minutes to make a lasting impression!

4:30pm ET

EXPY Award Ceremony

Yoav Schwartz

Randy Frisch

The Content Experience Awards (EXPYs) presented by Uberflip are given to a select group of marketing teams who are taking content experience from beyond a buzzword to proving its impact on growing revenue. Instead of simply scaling up content production efforts, they’re focusing on the experience to help educate, entertain, and inform their audience.

In this session, we will announce the winners of this year’s Content Experience Awards.

Do you think your company has what it takes to win? Apply today.

Register Now: Conex Customer Day

Thanks for Registering!

Check your email for your confirmation and stay tuned for further updates about customer day.

Speakers

Randy Frisch

CMO & Co-founder

Uberflip

Yoav Schwartz

CEO, Co-Founder

Uberflip

Dayna Rothman

CMO

OneLogin

Ashvin Bapat

Head of Digital Marketing

GE

Alex Schmelkin

CMO

Unqork

Steph Totty

Director, Expert Services

Uberflip

Christine Otsuka

Sr. Content Marketing Manager

Uberflip

Jamie Shea

Customer Success Manager

Uberflip

Josh Gladstone

Consultant, Expert Services

Uberflip

Julia Fernandes

Customer Success Manager

Uberflip

Greg Achenbach

VP of Product

Uberflip

Any Questions?

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