Why Speed to Publish is Critical to Campaign Success

Day One

October 22, 2020


Thursday, October 22nd

General Track
Uberflip Customer Track

12:00pm ET

Speed to Market-ing

Randy Frisch

Discover the framework and real-life examples to move fast as a team and accelerate buyers through their journey

In the last year, more than ever, we’ve realized the opportunity created or lost through our ability to move fast as a marketing and sales organization. As priorities and market demands change on the fly, our ability to hit a launch target keeps us on track and even alive. On the other hand, missing our campaign dates or that timely sales reply creates a Launch Gap and further impacts our ability to remain relevant. Sourcing the right content at the right time and delivering it in a personalized experience is often the biggest impediment to success. Randy shares how to stay on track as a team and how to increase funnel velocity by looking at the right scope, controls, and technology for your business.This talk is geared to demand, digital, and content marketers with products and services that are complex yet timely, who are looking to embrace personalization and strategies like ABM.

Key takeaways:

  • Discover the three key components to successfully launching marketing campaigns in half the time it takes you now
  • Find out the marketecture you need to meet your ever-evolving customers’ expectations
  • Learn how you can use the Content Experience Framework to create and scale a personalized buyer journey

12:40pm ET

Why Content Experience Is Just As Important As the Content Itself

Udi Ledergor

1:15pm ET

Workshop Session: How to avoid the roadblocks that prevent timely campaign execution

Paige Gerber
Christine Otsuka

What is it?

Finish off the day with an intimate group of marketers learning from each others successes and challenges around building best-in-class programs. We don’t know about you, but we miss feeling the excitement of learning from our peers. If you’re missing that energy, join us for a discussion on what’s keeping you up at night and how other marketers have dealt with similar problems.


Randy Frisch

CMO & Co-founder


Udi Ledergor



Paige Gerber

Senior Director of Content Experience


Christine Otsuka

Senior Content Marketing Manager


Any Questions?

Contact Us