Why Speed to Publish is Critical to Campaign Success
Day One
October 22, 2020
Every second counts: The Importance of Distributing Relevant Campaigns in a Timely Manner
To take advantage of the limited opportunities available to marketers today, campaigns must be distributed in a timely manner. The longer you wait, the less relevant and impactful they will be. In these sessions, we will discuss how to bypass the typical roadblocks that slow down marketers ability to get the right content to right person at the right time.
Agenda
Thursday, October 22nd
General Track
Uberflip Customer Track
12:00pm ET
Speed to Market-ing
Randy Frisch
Discover the framework and real-life examples to move fast as a team and accelerate buyers through their journey
In the last year, more than ever, we’ve realized the opportunity created or lost through our ability to move fast as a marketing and sales organization. As priorities and market demands change on the fly, our ability to hit a launch target keeps us on track and even alive. On the other hand, missing our campaign dates or that timely sales reply creates a Launch Gap and further impacts our ability to remain relevant. Sourcing the right content at the right time and delivering it in a personalized experience is often the biggest impediment to success. Randy shares how to stay on track as a team and how to increase funnel velocity by looking at the right scope, controls, and technology for your business.This talk is geared to demand, digital, and content marketers with products and services that are complex yet timely, who are looking to embrace personalization and strategies like ABM.
Key takeaways:
- Discover the three key components to successfully launching marketing campaigns in half the time it takes you now
- Find out the marketecture you need to meet your ever-evolving customers’ expectations
- Learn how you can use the Content Experience Framework to create and scale a personalized buyer journey
12:40pm ET
Why Content Experience Is Just As Important As the Content Itself
Udi Ledergor
1:20pm ET
Workshop Session: How to create high converting campaign destinations (Invite Only)
Paige Gerber
Christine Otsuka
What is it?
Finish off the day with an intimate group of marketers learning from each others successes and challenges around building best-in-class programs. We don’t know about you, but we miss feeling the excitement of learning from our peers. If you’re missing that energy, join us for a discussion on what’s keeping you up at night and how other marketers have dealt with similar problems.
1:20pm ET
Networking
Join other marketers on some speed networking—you only get a few minutes to make a lasting impression!